STEP INTO THE USER’S SHOES

  • Seek to understand the needs, emotions, and context clues for those you’re designing for

  • Carefully consider the unique perspectives and environment of others in the decision making/design process

COMMUNICATE CLEARLY

  • Share updates about goals, milestones and progress throughout the entire design process

  • Check in often with others to make sure all questions and feedback opportunities are supported.

BE HONEST & AUTHENTIC

  • Take responsibility for your actions and decisions. Be purposeful.

  • Transparency throughout the design process helps build trust and improves collaboration

MAKE IT ACCESSIBLE

  • Create a comfortable space for everyone - listen for needs and understand others’ points of view

  • Take time to define and accommodate individual needs or requirements, even if they aren’t obvious simple or straightforward

MAKE DATA-DRIVEN DECISIONS

  • Take notes and record your observations in a clear and detailed way

  • Plan thoroughly, collect data, and observe conditions around you to make informed decisions

DEFINE THE USER JOURNEY

  • Map and outline each aspect of the user’s journey - show how you’re creating value for them at each step

  • Deliver excellence at each touchpoint - model, design, and test each phase to deliver excellence